Tissue

Fapajal Tissue: Old, New & Customer-Centric

A digital-age mindset—with a human touch and a ‘boutique’ approach—forms the core of this company’s strategy. In 2015, the turnaround team of the Portuguese telecom company ONI Communications was looking for its next project; Xavier Rodriguez-Martín and Rui Sequeira Martins were determined to breathe new life into another business. As unlikely as it may seem, they landed on Fapajal, a tissue producer on ...

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